For the past year, Ola Electric’s biggest challenge hasn’t been sales; it’s been service. We’ve reported on multiple cases where scooters remained stuck at service centres for weeks or even months.
Images of Ola’s so-called “waiting graveyards,” with rows and rows of unattended scooters, have only added to customer frustration and raised serious questions about the company’s after-sales ecosystem.
Now, there are signs of an internal shift.
A dedicated Ola Service team is formed to clear the backlog
Based on internal messages circulated in our industry WhatsApp groups shared anonymously by individuals linked to Ola’s customer care and service network, it appears that Ola Electric has formed a 250-member dedicated service “crack team.”
This unit is reportedly focused on clearing the large backlog of pending repairs across the country, suggesting that the company is now taking its after-sales service challenges far more seriously.
Technicians added to this unit have received motivational messages emphasising quick resolutions, customer satisfaction, and teamwork.
From what I’ve seen, this group has already begun coordinating through WhatsApp channels where members share:
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Which service centres urgently need parts
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where surplus motors, batteries, or components are available
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How to transfer parts between states to reduce delays
If this continues, it’s a clear attempt to address the biggest reason for long wait times: poor parts distribution and slow escalation handling.
We’ve also seen signs of this shift publicly. On 20 November, Ola Electric CEO Bhavish Aggarwal posted on X about spending his day between the factory, service operations, stores, and direct customer interactions.
His caption — “Morning factory. Evening service, stores and customer interactions! Basics 😎❤️” aligns with the growing indication that Ola is prioritising after-sales operations more actively than before.
Morning factory. Evening service, stores and customer interactions!
Basics 😎❤️ pic.twitter.com/61ZRbJMtTb
— Bhavish Aggarwal (@bhash) November 20, 2025
Why Ola Electric Seriously Needs this now!!
Long queues at service centres, delayed repairs, and frequent part shortages have damaged Ola’s brand perception.
Many owners told me they hesitated to buy again because of service delays, not scooter performance.
This impact has been visible in the market as well.
Ola Electric was once the No. 1 electric two-wheeler company in India, but in the past few months, it hasn’t even appeared in the top five, a direct result of service issues and the loss of customer trust.
Read this also – Ola Electric’s Rise and Fall (2025): What Went Wrong With India’s EV Pioneer?
If this 250-member team functions efficiently, Ola could significantly reduce the backlog within the next few months, a much-needed step to regain customer confidence.
Still no official announcement
Ola Electric has not formally confirmed this new service unit yet, but the internal activity suggests the initiative is already active.
The company has recently begun posting about “Hyper Service,” indicating a broader plan to stabilise after-sales operations.
My Opinion!
This is the most concrete action I’ve seen from Ola Electric in months regarding service.
If the execution matches the intent, customers may finally see faster turnaround times and fewer abandoned scooters at centres.
But as always, the real measure will be results on the ground.
And the truth is, Ola Electric has the potential to climb back to the No. 1 spot in India.
There’s no question about that.
The company has always been aggressive with product development, innovation, and pricing.
What customers want now is simple: make service great, prioritise real customer satisfaction over marketing gimmicks, and show genuine care for the people who buy these scooters.
If Ola gets this right, the comeback will be easy. Thanks for reading!
